About Sure Trade

Trusted Trade & Distribution Partner in Egypt

Sure Trade is a fully registered Egyptian company specializing in consumer goods distribution, agency management, and brand development. Built on over 20 years of cumulative FMCG experience, we help brands grow sustainably across Egypt’s modern retail and digital channels.

Who We Are

Sure Trade operates as a strategic commercial partner for both local and international brands. We deliver integrated trade, distribution, and e-commerce solutions tailored to each brand’s growth objectives within the Egyptian market.

Our approach combines global best practices with deep local market expertise to ensure strong execution, scalability, and measurable commercial impact.

Built on Global FMCG Experience

experience gained through working with leading multinational and regional FMCG companies, including:

Procter & Gamble, Danone, Almarai, and Galaxy Chocolate.

This foundation allows us to apply international standards while remaining fully aligned with local market dynamics.

What Sets Us Apart

• Official agency representation for selected high-quality brands

• Strong access to Egypt’s leading modern trade chains

• Proven e-commerce expertise across major platforms

• Data-driven performance analysis and optimization

• End-to-end commercial execution

A Trusted & Registered Partner

Sure Trade operates as a fully registered legal entity, holding a valid commercial registration, tax card, and known headquarters in Egypt. This solid legal and operational foundation makes us a trusted partner for brands seeking long-term, sustainable growth.

Let’s Build a Successful Partnership

Whether you are launching a new product or expanding your brand presence, Sure Trade is ready to support your growth journey.